Our Story
No one prepared
me for this either.
Why I started She2.0
Because I couldn't find the answers I was looking for.
For more than 20 years, I've helped brands tell stories.
Now I'm helping women make sense of theirs.
Like a lot of women, I entered midlife completely unprepared for what was ahead. The physical changes. The emotional shifts. The conflicting information. The silence.
The more I learned, the more I realized something wasn't adding up.
Women were expected to navigate some of the biggest transitions of their lives with very little support and a lot of misinformation.
So I started asking questions.
I interviewed experts. Read the research. Challenged assumptions. Listened to women's stories.
What began as a podcast became something bigger.
Today, She2.0 is a place for real conversations, smarter health information, and honest truths about midlife.
We talk about health, aging, relationships, identity, sex, work, and the things women don't always say out loud.
Because midlife isn't a problem to solve.
It's a stage of life that deserves better conversations.
Meet Jacquie
Writer. Marketer. Podcast host. Midlife advocate.
Jacquie Court is a writer, marketer, speaker, podcast host, and founder of She2.0, a platform dedicated to helping women navigate midlife with better information and more honest conversations.
Over her career, she has helped build brands including WINNERS, Destination Canada, P&G, Carefree, Mattel, Mitsubishi, Tetley, Shoppers Drug Mart, and many others.
She lives in Hamilton, Ontario with her husband, daughter, a very opinionated golden retriever and a Siberian kitten who rules the roost.
