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The Know-It-All Blog


When Did We Become “Not the Target Audience”?
At some point in midlife, many women realize they’re no longer being spoken to. The ads change. The stories shift. The culture moves on without asking. This isn’t about insecurity or reinvention. It’s about noticing how easily women are labelled “not the target audience” and deciding not to fight for relevance anymore. Instead, we step back, get quieter, and build something that actually fits.
Jacqueline Court
Jan 153 min read


Burnout, Boredom, and my Nightly Wine Habit
Winter, burnout, and boredom have a way of turning into a nightly glass of wine, especially for women in midlife. This honest piece explores why winter lowers mood, how chronic stress drains the nervous system, and why wine becomes an easy coping tool. It is not about quitting forever. It is about breaking autopilot, reducing cravings, and finding better ways to unwind when energy is low and evenings feel long.
Jacqueline Court
Dec 15, 20255 min read


Menopause has a bone to pick with you
Menopause doesn’t just torch your sleep. It quietly speeds up bone loss long before anyone hands you a pamphlet. Up to twenty percent of density can vanish in the five to seven years after menopause and many women never feel a thing. The upside is that bones respond brilliantly to smart habits. Strength training calcium vitamin D and a timely scan can change your future.
Jacqueline Court
Nov 28, 20253 min read


Your Brain Called. It Wants a Prevention Plan.
Women make up most Alzheimer’s cases, which is deeply unfair but not exactly shocking. The twist? A lot of our risk starts years before we forget why we walked into a room. And much of it is actually changeable - blood pressure, hearing, sleep, vision, the usual midlife plot twists. This isn’t a panic alarm. It’s your quiet reminder that your brain would prefer a plan before things get… glitchy.
Jacqueline Court
Nov 18, 20254 min read


The Connection Hypothesis: Why Your Friends Might Actually Be Your Real Hormone Therapy
Apparently, friendship isn’t just good for the soul - it’s good for your cells. Studies from Harvard and MIDUS show that strong social ties in midlife boost happiness, lower stress, and even slow aging. Translation: your group chat might be more effective than that green powder you regret buying. So yes, text your friend back. Happiness, it turns out, also takes a village. Science says so
Jacqueline Court
Nov 5, 20252 min read


Madame Frostbrew’s Miraculous Menopause Elixir - Recipe Included
Madame Frostbrew’s Menopause Elixir is a witty, natural remedy for midlife heat waves and hormonal chaos. Blending humor, magic, and a touch of rebellion, this frosty brew helps modern women cool their cauldron, calm hot flashes, and reclaim their midlife power with style. Because menopause isn’t the end - it’s your next evolution. Hot flash? Witch, chill.
Jacqueline Court
Oct 30, 20252 min read


Reasoning with Rage
If your fuse feels shorter lately, you’re not alone, and you’re not crazy. Midlife brings hormonal and emotional shifts that can make anger feel sharper, deeper, and more confusing. Here’s what the latest research says about why it happens and how to channel it into power instead of shame.
Jacqueline Court
Oct 29, 20255 min read


The Midlife “Hall Pass”: Guilty Relief or Relationship Landmine?
What happens when desire, identity, and honesty collide in midlife? This is relationship real talk for women evolving - exploring what intimacy after 40 really looks like, beyond guilt, habit, or obligation. Because sometimes the bravest question in love isn’t why, but what now?
Jacqueline Court
Oct 23, 20254 min read


What Every Woman Should Know
What women aren't being told about menopause and why that needs to change."
Jacqueline Court
Sep 30, 20255 min read


Too Old to Pee Your Pants?
Menopause and urinal incontinence. Solutions and answers
Jacqueline Court
Sep 30, 20252 min read


The Silent Struggle: How Menopause Impacts Women's Mental Health
Women suffer in silence during menopause because they don't know who to talk to. We have the answers
Jacqueline Court
Sep 30, 20252 min read


Joint Pain How to feel 100 years old
what is joint pain and how to deal with it in menopause
Jacqueline Court
Sep 30, 20252 min read


A Man's Map to Menopause
a guide to helping men and partners understand and support women in menopause
Jacqueline Court
Sep 30, 20254 min read


What You Should Know About Hormone Therapy
what is hormone therapy and is it safe
Jacqueline Court
Sep 30, 20252 min read


Burning out? Your countdown to calm
burn out happens often to women - especially in perimenopause and menopause. What are the signs and how to combat burn out
Jacqueline Court
Sep 30, 20253 min read


Running on empty. The midlife sleep struggle is real
Sleep disruption is a major symptom of perimenopause and menopause. How to get a good nights sleep in midlife
Jacqueline Court
Sep 30, 20253 min read


Why Cardiovascular Health Matters in Midlife. Especially During Menopause
cardiovascular disease (CVD) is very common in women over 50. Lowered estrogen means increased cholesterol. How can women recognize the signs and protect themselves.
Jacqueline Court
Sep 30, 20253 min read


Navigating ADHD and Menopause: Practical Strategies for Women in Midlife
ADHD nad menopause. ADHD can get worse in menopause. How can you control it? Strategies and background information
Jacqueline Court
Sep 30, 20254 min read


Why Your Fitness Routine Might Not Be Working in Midlife (And What You Can Do About It)
when we hit perimenopause and menopause we tend to gain weight and find it harder to lose. Our fitness routine needs to change as does our nutrition and diet. Samantha Montpetite-Huynh shares tips on working out and losing weight
Jacqueline Court
Sep 30, 20253 min read


Menopause and Oral Health: How Hormonal Changes Impact Your Dental Care
dental and oral health are impacted by hormonal changes in perimenopause and menopause. What women need to know
Jacqueline Court
Sep 30, 20253 min read
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